Brainstorm Ideas for Breweries During COVID-19 Pandemic

Some of us got together—online—and came up with ideas (good, bad, ugly) that breweries can think about during the pandemic to find revenue streams:

Offer “be a brewer for a day”, although insurers might say something against that Build “monuments” of sorts and sell bricks into which people can carve their names. Or wall tiles, or barstools, etc.

Gift cards for bdays (sell now, then people can use them later to host a bday—or other party—at your brewery. The first round is on them via their gift card)
Create a Brewery Curbside Passport booklet
Is there a wine bottle stockpile somewhere? Use wine bottles for packaging
Create a 24 hour, open Zoom meeting room (local, regional, national) where industry people can come and go, chat to whomever is in the room at the time, leave notes in chat for others, vent, share knowledge, etc.

Online beer tasting seminar
Food pairing with a few restaurants
Table side tasting opportunities (later)
At home cooking with beer class
Easy drinking
Care packages to lost jobs (Laws whiskey)
Events on FB that includes other industries
Mylar packaging
Offer customers to buy “brewery stock” (symbolic)
Offer customers to purchase private party times for later dates (‘kegger parties’ as Tim calls them)

Thanks to:

Adam Dunbar - Sales and Marketing Rep for 21st Amendment, Brooklyn, and Funkwerks breweries

Kyle Schlachter - Colorado Dept of Agriculture; Colorado Wine Industry Development Board