Monthly Archives January 2015

Running out of Names only a Symptom for Craft Brewers

Posted by Jason Gladfelter, M.A. on January 19, 2015  /   Posted in Articles

Branding is an important aspect of any business and craft brewing is no exception. There are two main complications craft breweries face in branding their product. One is, what happens when two breweries share the same, or similar, names, logos or images? The other is coming up with a unique brand in the first place, which is
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